The need to be understood in a personal level in context to business and branding.
This obstacle effects every leader, business, brand and culture. Don't misunderstand, it doesn't discriminate.
We will look The Cultural and The Visual aspects of being misunderstood and how it affects a business's ability to reach their ideal future.
It's easy to see how positioning can be a powerful business advantage when you compare the principles to sports.
How does clarifying and communicating purpose within the context of business help the business? How does it help in the hiring process?
How would you like to work for a company whose sole purpose is to make money?
No matter what your circumstance, your business may need a rebrand to better verbally and visually communicate who you are and what value you can bring to their lives.
What is the purpose of business? Every time I have a chance to ask this question during a speaking engagement, I get the same answer; To Make Money.
How is the disruption from technology affecting people's need for finding purpose in their business relationships and how can businesses combat it's negative effects?
Do purpose-driven companies really outperform those that are not? How can this be and what can we learn? Let's take a look at what John Mackey has to say in his book Conscience Capitalism.
Hearing first-hand from one CEO how brand clarification has permeated throughout business.
There is a lot of buzz about purpose in branding and business. There is also a lot of misunderstanding about the role of purpose.
Having a great idea is what you want for a startup, but how could you increase your chances of success and amount of funding?
At the beginning of a new idea or brand, think about the end.
Keeping your eye on purpose, what should be your goals and purpose for each round of investing?
How can businesses duplicate a formula that can make a company a leader in innovation.
What seems crazy is one person's commitment to purpose. Why it seems crazy is because we all have cognitive biases.
Why are we attracted to some brands and uninspired by others?
When people quickly and clearly understand why a company exists, the business starts attracting the right people for the right reasons.
When your company has changed but your brand has not, it's time to take a fresh look.
Why it's so important to take the time to rediscover, clarify, and communicate purpose. How will it help your company?
Was the Colin Kaepernick Advertisement provide an increase in brand value or a decrease?
Can a product be more generic than bread? But there is something to learn about branding when we analyze it carefully.
