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Short Answer: I work with Owners of small, privately-held businesses between 1 to 500 million in revenue
Business owners and marketing directors will often admit that quickly and effectively communicating what their company does, why they are different, and why potential customers should care they exist is their most difficult task. The sales staff often have a better ability to do this because they are interacting with potential customers every day.
In his book Good to Great, Jim Collins wrote, “Companies need to exist for a higher purpose than mere profit generation to transcend the category of merely good.” This coupled with Viktor E. Frankl’s Man’s Search for Meaning has lead me to believe that purpose and meaning is a core motivation for all humanity.
It is more like, where could it not help. Every action taken by a company from customer relations to Human Resources needs to be congruent with its values. Behind every core value should live the purpose of the business — why you exist, why you do what you do, and why it is important.
DISCOVERY Brand Workshop. Optional Surveys
SYNTHESIZE Distill responses from key leaders and staff
IDENTIFY Commonalities, Key Words Inconsistencies, and Incongruencies
RESEARCH Your competition
DEVELOPMENT First Draft Written
COLLABORATION Revisions & Rewrites
DELIVERABLE Final Messaging Document
Purpose Statement
Messaging/Brand Story
Tagline/Positioning Statement
Defining the “Why” of Your Business
Recrafted Vision & Mission
Belief Statements
Brand Essence Graphic
Verbal Brand Samples
Branding on Purpose Workbook
Brand Discovery Process
Kick-off Meeting
Brand Workshop: 8 Brand Exercises
Exercise Response Synopsis
Define Audience
Clarify Goals, Purpose, Mission, Vision
Define Positioning
Core Business Messaging Draft
Delivery of Verbal Brand Document
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2–3 Weeks
$4,000 — $6,000
VERBAL BRAND DOCUMENT
Cost depends on complexity, length and method of presentation
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2–4 Weeks
$4,000 — $10,000
Jän's expertise and strategic thought that he brought to our decision-making were invaluable. We aligned our three main divisions into one in purpose statement — helping position our company for future and attract the type of customer we were looking for.
