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Think about all (not necessarily do all) the important stuff when you start. Don’t make the same mistakes I’ve made and other entrepreneurs have made. Save time and money.
Having a clearly defined purpose keeps you focused on what matters. It helps narrow the possibilities — which in the beginning seem limitless. However, if you have a goal to go to the moon, you are not going to waste time to outfit the rocket with extra weight and ornamentation. A purpose statement helps you say yes to the right things (and people) and not to the wrong things.
Back in the 90s, I had an idea and we turned it into FlexSign Inc. I helped invent, patent, trademark, market, sell products, and run the company with my good partner. I ended up not becoming rich, but I became wealthy in wisdom.
DISCOVERY Brand Workshop
DEFINE What is your one thing?
COLLABORATION Business Model Generation Concepts and Options
DEVELOPMENT Create a visible, clear, and understandable plan
DELIVERABLE Business Model Document
Purpose Statement
Vision & Mission aligned with Purpose
Messaging/Brand Story
Tagline/Positioning Statement
Belief Statements
Brand Essence Graphic
Business Model Options
Branding on Purpose Workbook
Business Model Samples
DISCOVERY PHASE ONLY
1 Week
Define and clarify Goals, Industry, Market, Audience, Mission, and Vision
—
2 Weeks
$1,000 — $3,000
BUSINESS MODEL CONCEPTS
Cost depends on complexity
—
2 Weeks
$5,000+
"The exercises in Jan’s brand workshop at our Startup Week were loved by our attendees."
