What makes
you different?

What makes you better?

Do customers understand?

RETHINK

REIMAGINE

What’s Your #1 Business Problem?

Potential customers don’t understand your business

Business name doesn’t help tell your story

Identity Alignment

Company sounds & looks like everyone else

Refine Positioning

Need to determine if your new idea is viable & marketable

Startup Consult

Brand Workshop

Tap into what customers receive over and above the goods and services you provide — moving away from a commodity to a premium.

Insights

Diagnose before prescribing.

A Brand is like bread

Can a product be more generic than bread? But there is something to learn about branding when we analyze it carefully.

Branding Biology

Why are we attracted to some brands and uninspired by others?