The Association of Marketing and Communication Professionals (AMCP) announced today that FORGE won two Creative Hermes Awards: one Platinum Award for the Cambia Factor rename and rebrand and one Gold Award for the Boston Stoker brand refresh.
The work for Boston Stoker won a Silver (Hermes Head) and a Gold, a Judges Award (one of four best of show) at the ADDY’s (The American Advertising Federation’s American Advertising Awards) earlier this year, and went on to the Regionals and won Silver at the Regional ADDY’s. The AAF National level awards will be announced in a few weeks.
The Cambia Factor rename and rebrand won a Silver ADDY, did not win anything at the Regionals.
Branding, naming and rebranding cannot be accomplished without clients that understand and participate in the process. These are not tasks that can be done in a vacuum. Without input from the vision-caster of the company, the branding process is rudderless. The two vision-casters were Jordan Goldmeier of Cambia Factor and Henry Dean of Boston Stoker. FORGE has been honored to help craft your brands.
More about AMCP
Hermes Creative Awards recognizes outstanding work in the industry. There were more than 6,000 entries from throughout the United States and 22 other countries in the Hermes Creative Awards 2015 competition. Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono. About 15% of the entries won the Platinum Award—the organization’s top honor—and22% won the Gold Award. A list of Platinum and Gold Award winners can be found on the Hermes Creative Awards website.