The Platinum and Gold Hermes Creative Awards recognizing outstanding work in the industry. There were more than 6,000 entries from throughout the United States, Canada, and several other countries in the Hermes Creative Awards 2015 competition. Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals.
Bread can seem fairly generic and plain, but sometimes what goes into making the bread, it's ingredients and who made it changes everything. Find out more about the similarities between brand and a great brand.
How do you know when to take on such a audacious venture as renaming and rebranding? You better have good reason and be sure the payoff is worth the risk. Read more about this all important business decision.
Why are so many people upset about Olive Garden's rebrand? Let take a look at what's going on in the minds of their consumers to see why.
Michelle Kohanzo, the CEO from Land of Nod, takes time out of her busy schedule to talk branding. Find out why she finds branding so important in crating a great business and marketing strategy.