Why Build Your Brand on Your Purpose?

Why Build Your Brand on Your Purpose?

Are there really any concrete business reasons for building your brand on your purpose? Can it really provide any long-term benefits to the company, it's leadership and future decision-making? 

Brand Refresh Recap 2015

Brand Refresh Recap 2015

Google, Spotify, Facebook...you visit them daily, even have them saved to your favorites menu, but these technology companies have more in common than just being our go-to sources for all things entertainment and news. These three powerhouses changed their logos this year, joining KFC, Coors Light, Verizon, and many more in an effort to revamp, modernize, and “clean up” their look. Reactions to these “upgrades” varied from meh to downright horror. 

Eliminating the Creative Gap

Eliminating the Creative Gap

Most companies want to be innovative, but are the willing to do what it takes to get there? Are they willing to close the creative gap? Innovative leaders like Steve Jobs provides some clues into the traits and attributes to what it takes to become an innovative company. But can it be duplicated? Do we need to look for one single genius leader or can a company duplicate the magic?

The Profit of Purpose

The Profit of Purpose

Businesses that operate from a center of purpose outperform the overall stock market. This seems counter-intuitive. You would think the ones that focus on profit would outperform all others, but the evidence shows otherwise.

The Attraction of Purpose

The Attraction of Purpose

A clear purpose attracts those that relate to that purpose, need that purpose and want that purpose. It's the CEO's responsibility to make sure everyone inside and outside the company understands that purpose and sees it in the brand.