“Companies need to exist for a higher purpose than mere profit in order to transcend the category of merely good.”

Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins

Great naming and branding eliminates misconceptions, reduces commoditization and creates differentiation. Ready to show the world how great you are?


Purpose is a brand consultancy. We blend business strategy with branding strategy to solve business problems. People don't have time to figure you out. Clear communication—your unique message both verbally and visually—attracts the right people for the right reasons.



Your name is the essence of your brand. We believe that a company’s name should reflect its purpose and provide the benefit a customer receives by interacting with your company.



We create clear visual and verbal connections between customers and businesses by eliminating misconceptions, reducing commoditization and developing differentiation.



We don't just make verbal recommendations. We align your most important brand assets with your authentic brand persona creating new designs and business strategies.


Want to see what Purpose can do for you?