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Cotton Babies 1


Cotton Babies

Fenton, Missouri  |  Business to Consumer  |  Rebrand

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Cotton Babies 1


Cotton Babies

Fenton, Missouri  |  Business to Consumer  |  Rebrand

“The new logo is fresh and sophisticated but still fun. We love it.” 
“My goal is to have every mom leave our stores feeling like a good mom.”

JENNIFER LABIT, CEO, COTTON BABIES

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Before & After

Cotton Babies was opening to new retail stores and Jenn Labit, the CEO, wanted to take advantage of the opportunity to pause and refresh her brand before investing in the bricks and mortar. Like so many entrepreneurs, when they are first starting out they are in a rush to get up and running and they don't have much money to do it right. Now was the time for Cotton Babies to invest in professional branding and take the time to do it right.

Goal: Raise the level of the brand visuals to the level of their already great reputation.

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Cotton Babies 2


Visualizing the Transition

Cotton Babies 2


Visualizing the Transition

Speaking to your purpose.

A brand's foundation is aligning and built on the company's purpose while achieving specific business goals. 

 

BUSINESS GOAL

Cotton Babies needed to separate themselves from the other "baby" stores while presenting an authentic representation of what they are all about.

 

Alignment

We needed to visually and verbally align the Cotton Babies brand to the persona of what was already their core group of avid follows. 

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Cotton Babies 3


Perfecting Purpose 

Cotton Babies 3


Perfecting Purpose 

Be True to Yourself

  • eco-friendly
  • smart
  • authentic 
  • understanding
  • community and mother oriented 
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Cotton Babies 4


Explore the Brandspace

Cotton Babies 4


Explore the Brandspace

Differentiate yourself from your competition


Analyzing the brandspace we see common elements we need to avoid.

  • Bright "Kids" colors 

  • Children's fonts with backwards letters

  • San-serif fonts

  • Overuse of lowercase

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Cotton Babies 5


Create Brand Symbols

Cotton Babies 5


Create Brand Symbols

Visuals represent sophisticated, eco-friendly, intelligent choice

The brand needed to reinforce Jennifer's vision of making every mom that visited her stores to feel like a great mom that made good choices.

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Cotton Babies 6


Create a Brand Experience

Cotton Babies 6


Create a Brand Experience