What does Cambia Factor look like?
Once we found a name that accurately described what Goldmeier Consulting did, we now needed to search for visual inspiration that aligned with the new name of Cambia Factor.
Our first main attraction was towards the original Bauhaus Design of a Kandinsky Poster and the yellow arrows image. After much analyzing why we liked them, we continued to search for more inspirational images.
We were led to some Bauhaus-inspired Japanese posters and a graph by Edward Tufte, the father of data visualization.
These two looks gave us direction.