“The new logo is fresh and sophisticated but still fun. We love it.” 
“My goal is to have every mom leave our stores feeling like a good mom.”


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Before & After

Cotton Babies was opening to new retail stores and Jenn Labit, the CEO, wanted to take advantage of the opportunity to pause and refresh her brand before investing in the bricks and mortar. Like so many entrepreneurs, when they are first starting out they are in a rush to get up and running and they don't have much money to do it right. Now was the time for Cotton Babies to invest in professional branding and take the time to do it right.

Goal: Raise the level of the brand visuals to the level of their already great reputation.