“Life is all about timing. Our family had just started transitioning the ownership of the company, so it was the perfect time for us to refresh our brand. Since joining forces with Jän and his team, we have seen immediate increases in sales with lots of new customers coming through our doors.”
HENRY DEAN, VP, BOSTON STOKER
Before and After
Henry Dean, Boston Stoker's Vice President, had a new vision and strategic direction he wanted to take the company towards. The Dayton coffee roaster, wholesale and retailer had a reputation for drive thru, and flavored drip coffee. He wanted to leap frog and impact the industry by selling direct trade, single source, and slow-brewed coffee.