When creating Purpose Branding, I had a vision in mind. Handling work with great care and intimacy has always been a priority. I help uncover an organization's purpose then hand-craft the visual and verbal brand on that foundation. Alongside CEOs and visionaries, we create authentic stories and clarifying messages. 

Jän Paul Ostendorf, Owner/Brand Strategist


Jän is a walking dichotomy. He’s both a right- and left-brain thinker; a dreamer and creative pragmatist. In 2009, with more than 20 years of design and business strategy experience, Jän co-founded FORGE — now Purpose Branding. The impetus for starting his own consultancy stemmed from Jän’s desire to work directly with business leadership and use his creative talents to solve business problems.  

Focusing his talents on strategy and creative visual direction, he has accumulated numerous national and international awards for his naming and branding projects.  

Jän graduated from The Ohio State University with a degree in industrial design and visual communication design. He joins the list of Dayton innovators, having invented the FlexSign (Patent#5551178), the first collapsible, non-metal, lightweight real estate sign.  

Contact Jän for Speaking Engagements

Creative Strategic Partners