Donet Brand Challenges

Through interviews with the CEO and sales staff, we found issues with the Donet name.

  • Name is different but not good and is often mispronounced as Doo-net, Doe-ney & Dough-net
  • Name, “Dayton Ohio Network,” doesn’t align with strategic direction and the type of clients they are trying to attract
  • The visual representation doesn’t match the strategic direction and doesn't communicate desired benefit